Sign Up For Our Newsletter>
5 MISTAKES TO AVOID WHEN Choosing A Carpet Cleaner

June 23, 2008

MISTAKE #1: Choosing a carpet cleaner based on equipment 
alone.  
 
 
No question, your carpet cleaner needs first-rate 
equipment. But he also needs something else – employees 
who are skilled at operating that equipment. Many 
companies own hot-water extractors, but few companies teach 
their employees how to use them properly. The best way to 
know that the carpet cleaner’s employees have been properly 
trained is to make sure the cleaner has been certified by 
the Institute of Inspection, Cleaning and Restoration 
Certification (IICRC) Before you choose a carpet cleaner, 
ask to see written proof of their certification. 
 
 
MISTAKE #2: Choosing a carpet cleaner based on low price.  
 
 
 
Low price could be a problem in three ways: (1) low price 
can be the bait that attracts your phone call. But once 
the cleaner gets into your home, he pressures you into a 
much more expensive job. (2) Low price can be for 
“single-process” cleaning. Rarely does the consumer know 
what this means and, when told, asks for “dual-process” 
cleaning instead, which costs MUCH more. (3) Low price 
means the carpet cleaner has cheap, underpowered, outdated 
equipment (perhaps even a unit they rented from their local 
grocery store), which cannot match the cleaning performance 
of the superior machines designed to remove the most soil 
and contaminants, and leave the least residue behind. 
 
 
MISTAKE #3: Choosing a carpet cleaner based on a single 
telephone call.  
 
 
Instead, invite the person to your home and ask for a 
specific written quotation. Then you’ll know exactly what 
the carpet cleaner recommends – and you won’t be the victim 
of high-pressure tactics when the technician steps into 
your living room. This also allows the carpet cleaner to 
see the type of carpet, the level of soil, and measure the 
exact square footage so he is able to give you a more 
accurate quotation. 
 
 
MISTAKE #4: Choosing a carpet cleaner who doesn’t offer a 
money-back guarantee.  
 
 
Every carpet cleaning company should be fully accountable 
for its work. And if you aren’t pleased with the job in 
every way, you shouldn’t have to pay for it. Period. 
 
 
MISTAKE #5: Choosing a carpet cleaner without getting 
comments from his other clients.  
 
 
Any carpet cleaner can say anything about his past jobs.  
And, sadly, some of what he says may not be true. Make 
sure you ask for references or read comments from current 
customers so you can depend on the carpet cleaner and his 
work. 
 
 
4 STEPS TO A FRESH, CLEAN, HEALTHY CARPET 
 
 
 
If you’re thinking about having your carpets cleaned, we 
encourage you to follow these four steps: 
 
 
 
STEP #1: Make a commitment to yourself to get your carpets 
cleaned.  
 
 
 
The longer they remain dirty, the sooner they’ll wear out.  
Industry testing shows that you can have up to one full 
pound of dirt in a square foot of carpet before it begins 
to look dirty. This dirt is abrasive and wears down the 
fibers and substantially shortens the life. Many 
warranties require at least an annual cleaning by a 
professional to be honored (check your own warranty to see 
your requirements, and if they specify the type of cleaning 
method to keep your warranty in effect).  
 
 
 
Another necessity of regular cleaning is to remove the 
contaminants besides the “dirt” that gets trapped in your 
carpet’s fibers. The longer you wait to clean, the longer 
you have to breathe all the pollen, fungus, pet odors, dust 
mites, and chemicals that hide in your carpet. 
 
 
 
STEP #2: List your objectives.  
 
 
 
Is the health of your indoor environment highest on your 
list, so that you would want a company that is using the 
proper equipment and method to address your concerns? Do 
you want only the dirt removed – something you could do 
with a rented shampooer – or are you concerned about 
removing other contaminants (bacteria, pollen, dust mites, 
mold spores)? Do you want to work with an honest, 
reputable company – or are you willing to risk working with 
the company that offers you the lowest price – knowing that 
the company might not be in business tomorrow and might not 
be safe to let into your home? 
 
 
 
STEP #3: Ask questions.  
 
 
 
The way you learn about a company is to ask specific 
questions and listen carefully to the answers. Here are 
ten questions to ask a carpet cleaner to help you feel more 
confident about the one that you choose: 
 
 
 
1) What method of carpet cleaning do you recommend for 
my needs? 
 
2) What type of equipment do you use to clean carpet, 
and what are your cleaning steps? 
 
3) How often should I get my carpets cleaned? 
 
4) What training have you had in cleaning carpets? 
 
5) Are you a member of a Trade Association or other 
professional organization? 
 
6) Are you and your technicians certified by the IICRC 
, and can I see your certification card? 
 
7) Do provide back ground checks on your employees? 
 
8) Are you insured? for my protection. 
 
9) Do you have any references of clients or businesses 
who I can call regarding your work? 
 
10) Do you guarantee your work in writing?  
 
 
STEP #4: Once you’re satisfied that you’re working with an 
honest, competent professional, invite him to your home and 
ask for a specific quotation in writing. A written 
quotation gives you the assurance that you know exactly 
what your job will cost – no surprises. 
 
 
 
 
The purpose behind these steps is to empower 
you with the information you need to make a wise decision 
in choosing a carpet cleaning professional. The proper 
care of the carpet in your home (and all coverings in your 
home for that matter) is essential to creating a healthy 
indoor environment for you and your family, and this 
decision should never be taken lightly. These guidelines 
will help you to locate an ethical and excellent carpet 
cleaner in your town. 
 
 
 
 
 
 
 
THE IMPORTANCE OF VALUE AND PRICE 
 
 
 
 
Price is what you pay. Value is what you get. 
 
 
 
 
When you select a carpet cleaner, you'll choose from a 
variety of cleaning methods and prices. 
 
 
 
 
Shaw Industries, the world's largest carpet manufacturer, 
recommends hot water extraction from a truck-mounted unit. 
Here's why: A truck-mounted unit cleans much better than 
any portable for three reasons: #1 It heats the water to a 
higher temperature. By doing so it doubles the water's 
cleaning ability.#2 A truck-mounted systems shoots the 
cleaning solution into your carpet at higher pressures, 
which breaks up the dirt, bacteria, chemicals and 
pollens.#3 A truck-mounted machine uses stronger suction to 
draw the dirt, chemicals, bacteria, pollens and other 
contaminates out of your carpet. 
 
 
 
 
Not surprisingly, having your carpet thoroughly cleaned 
with truck-mounted hot water extraction costs more than 
renting a shampooer at the corner grocery store. 
 
 
 
 
On the other hand-if you want your carpet to look good and 
give you years of dependable 
 
service-then you need to take extra good care of it. This 
means you need to have it cleaned by a skilled, qualified 
technician at least every six months to one year, depending 
on the amount of soiling and foot traffic it receives. And 
you need to have it cleaned thoroughly and disinfected, as 
only a truck-mounted hot water extractor can do. 
 
 
 
 
DO YOU WANT A CLEAN, HEALTHY CARPET? 
 
 
 
 
Which is more important to you: a clean carpet-or a clean 
and healthy carpet? 
 
 
 
 
YES, I assure you there is a big difference. Each carpet 
cleaning method has advantages and disadvantages. Some 
methods will get only the dirt. Other methods will get out 
dirt and grease. Still others will get out virtually 
everything. And, to be sure, some are more expensive than 
others. 
 
If all you want is a cheap, rinse-the-dirt-off-the-top 
cleaning which you might find for around $17.95 a room- 
then I respectfully ask you call another company. 
 
But if you want to protect your health-if you want to 
protect your investment in carpeting-if you want to protect 
your family from the countless bacteria, fungus, pollens 
and dust mites that reside in your carpet, then you're 
invited to call us. 
 
 
 
The truck-mounted hot water unit we use is the most 
effective cleaning system available today. Likewise, it's 
one of the most expensive units on the market, But we 
bought this unit for a good reason: More and More families 
demand the good health benefits that come from having a 
fresh, clean carpet. Have you ever seen how dirty a little 
boy's pants get when he plays outdoors? if you have, then 
you know you can brush off his pants and make him think 
they're clean. Or, if you want the job done right, you can 
machine wash them in hot water and detergent and you'll 
KNOW they're clean.  
 
 
The same is true for your carpet. You can hire someone for 
around $17.95 to $19.95 a room who will "brush off" your 
carpeting and make you think it's clean. Or, if you want 
the job done right, I'll wash your carpets with hot water 
and detergent using our state-of-the-art cleaning machine 
and you'll KNOW they're clean. So if you want a thoroughly 
clean carpet-if you're willing to invest in your family's 
good health-you're invited to call us. You'll recieve a 
FREE Carpet Audit at no cost or obligation. And if you give 
us the go-ahead, you're further protected with our....... 
 
 
 
 
100% No Risk Guarantee! 
 
Most Thorough Cleaning Ever or it's FREE!  
 
JENBRI CARPET CLEANING 
3524254868

Powered by ExactWebsites