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5 MISTAKES TO AVOID WHEN Choosing A Carpet Cleaner
June 23, 2008
MISTAKE #1: Choosing a carpet cleaner based on equipment alone. No question, your carpet cleaner needs first-rate equipment. But he also needs something else – employees who are skilled at operating that equipment. Many companies own hot-water extractors, but few companies teach their employees how to use them properly. The best way to know that the carpet cleaner’s employees have been properly trained is to make sure the cleaner has been certified by the Institute of Inspection, Cleaning and Restoration Certification (IICRC) Before you choose a carpet cleaner, ask to see written proof of their certification. MISTAKE #2: Choosing a carpet cleaner based on low price. Low price could be a problem in three ways: (1) low price can be the bait that attracts your phone call. But once the cleaner gets into your home, he pressures you into a much more expensive job. (2) Low price can be for “single-process” cleaning. Rarely does the consumer know what this means and, when told, asks for “dual-process” cleaning instead, which costs MUCH more. (3) Low price means the carpet cleaner has cheap, underpowered, outdated equipment (perhaps even a unit they rented from their local grocery store), which cannot match the cleaning performance of the superior machines designed to remove the most soil and contaminants, and leave the least residue behind. MISTAKE #3: Choosing a carpet cleaner based on a single telephone call. Instead, invite the person to your home and ask for a specific written quotation. Then you’ll know exactly what the carpet cleaner recommends – and you won’t be the victim of high-pressure tactics when the technician steps into your living room. This also allows the carpet cleaner to see the type of carpet, the level of soil, and measure the exact square footage so he is able to give you a more accurate quotation. MISTAKE #4: Choosing a carpet cleaner who doesn’t offer a money-back guarantee. Every carpet cleaning company should be fully accountable for its work. And if you aren’t pleased with the job in every way, you shouldn’t have to pay for it. Period. MISTAKE #5: Choosing a carpet cleaner without getting comments from his other clients. Any carpet cleaner can say anything about his past jobs. And, sadly, some of what he says may not be true. Make sure you ask for references or read comments from current customers so you can depend on the carpet cleaner and his work. 4 STEPS TO A FRESH, CLEAN, HEALTHY CARPET If you’re thinking about having your carpets cleaned, we encourage you to follow these four steps: STEP #1: Make a commitment to yourself to get your carpets cleaned. The longer they remain dirty, the sooner they’ll wear out. Industry testing shows that you can have up to one full pound of dirt in a square foot of carpet before it begins to look dirty. This dirt is abrasive and wears down the fibers and substantially shortens the life. Many warranties require at least an annual cleaning by a professional to be honored (check your own warranty to see your requirements, and if they specify the type of cleaning method to keep your warranty in effect). Another necessity of regular cleaning is to remove the contaminants besides the “dirt” that gets trapped in your carpet’s fibers. The longer you wait to clean, the longer you have to breathe all the pollen, fungus, pet odors, dust mites, and chemicals that hide in your carpet. STEP #2: List your objectives. Is the health of your indoor environment highest on your list, so that you would want a company that is using the proper equipment and method to address your concerns? Do you want only the dirt removed – something you could do with a rented shampooer – or are you concerned about removing other contaminants (bacteria, pollen, dust mites, mold spores)? Do you want to work with an honest, reputable company – or are you willing to risk working with the company that offers you the lowest price – knowing that the company might not be in business tomorrow and might not be safe to let into your home? STEP #3: Ask questions. The way you learn about a company is to ask specific questions and listen carefully to the answers. Here are ten questions to ask a carpet cleaner to help you feel more confident about the one that you choose: 1) What method of carpet cleaning do you recommend for my needs? 2) What type of equipment do you use to clean carpet, and what are your cleaning steps? 3) How often should I get my carpets cleaned? 4) What training have you had in cleaning carpets? 5) Are you a member of a Trade Association or other professional organization? 6) Are you and your technicians certified by the IICRC , and can I see your certification card? 7) Do provide back ground checks on your employees? 8) Are you insured? for my protection. 9) Do you have any references of clients or businesses who I can call regarding your work? 10) Do you guarantee your work in writing? STEP #4: Once you’re satisfied that you’re working with an honest, competent professional, invite him to your home and ask for a specific quotation in writing. A written quotation gives you the assurance that you know exactly what your job will cost – no surprises. The purpose behind these steps is to empower you with the information you need to make a wise decision in choosing a carpet cleaning professional. The proper care of the carpet in your home (and all coverings in your home for that matter) is essential to creating a healthy indoor environment for you and your family, and this decision should never be taken lightly. These guidelines will help you to locate an ethical and excellent carpet cleaner in your town. THE IMPORTANCE OF VALUE AND PRICE Price is what you pay. Value is what you get. When you select a carpet cleaner, you'll choose from a variety of cleaning methods and prices. Shaw Industries, the world's largest carpet manufacturer, recommends hot water extraction from a truck-mounted unit. Here's why: A truck-mounted unit cleans much better than any portable for three reasons: #1 It heats the water to a higher temperature. By doing so it doubles the water's cleaning ability.#2 A truck-mounted systems shoots the cleaning solution into your carpet at higher pressures, which breaks up the dirt, bacteria, chemicals and pollens.#3 A truck-mounted machine uses stronger suction to draw the dirt, chemicals, bacteria, pollens and other contaminates out of your carpet. Not surprisingly, having your carpet thoroughly cleaned with truck-mounted hot water extraction costs more than renting a shampooer at the corner grocery store. On the other hand-if you want your carpet to look good and give you years of dependable service-then you need to take extra good care of it. This means you need to have it cleaned by a skilled, qualified technician at least every six months to one year, depending on the amount of soiling and foot traffic it receives. And you need to have it cleaned thoroughly and disinfected, as only a truck-mounted hot water extractor can do. DO YOU WANT A CLEAN, HEALTHY CARPET? Which is more important to you: a clean carpet-or a clean and healthy carpet? YES, I assure you there is a big difference. Each carpet cleaning method has advantages and disadvantages. Some methods will get only the dirt. Other methods will get out dirt and grease. Still others will get out virtually everything. And, to be sure, some are more expensive than others. If all you want is a cheap, rinse-the-dirt-off-the-top cleaning which you might find for around $17.95 a room- then I respectfully ask you call another company. But if you want to protect your health-if you want to protect your investment in carpeting-if you want to protect your family from the countless bacteria, fungus, pollens and dust mites that reside in your carpet, then you're invited to call us. The truck-mounted hot water unit we use is the most effective cleaning system available today. Likewise, it's one of the most expensive units on the market, But we bought this unit for a good reason: More and More families demand the good health benefits that come from having a fresh, clean carpet. Have you ever seen how dirty a little boy's pants get when he plays outdoors? if you have, then you know you can brush off his pants and make him think they're clean. Or, if you want the job done right, you can machine wash them in hot water and detergent and you'll KNOW they're clean. The same is true for your carpet. You can hire someone for around $17.95 to $19.95 a room who will "brush off" your carpeting and make you think it's clean. Or, if you want the job done right, I'll wash your carpets with hot water and detergent using our state-of-the-art cleaning machine and you'll KNOW they're clean. So if you want a thoroughly clean carpet-if you're willing to invest in your family's good health-you're invited to call us. You'll recieve a FREE Carpet Audit at no cost or obligation. And if you give us the go-ahead, you're further protected with our....... 100% No Risk Guarantee! Most Thorough Cleaning Ever or it's FREE! JENBRI CARPET CLEANING 3524254868
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